Aruna’s Vast Supply Power, the Opportunity for Its Business Existence

In its eighth year of contribution to the welfare of fishers and coastal communities in Indonesia, Aruna’s consistency to enhance Indonesia’s fisheries and marine sector kept on going. A statement from the Minister of Marine Affairs and Fisheries (KKP) Wahyu Sakti Trenggono at the Indonesia Marine and Fisheries Business Forum 2024 mentioned that the global seafood market was projected to grow up to 8.92%. This growth certainly created promising opportunities for the industry, including the business people working in the realm.

Aruna perceived the calculation as an attractive opportunity to further expand Aruna’s seafood market share by delivering richer commodity variants for global demands. Strengthened by the number of the members onboard reaching more than 55,000 fishers, as well as its supply points covering 150 hubs all across Indonesia, Aruna felt optimistic that it could broaden up its business coverage not only in global markets, but also domestic ones. Having Aruna’s high-rank seafood commodities, such as tuna, crab, lobster, and other commodities, Aruna was well-assured to explore further to Europe, Japan, and the Middle East.

Farid Naufal Aslam, the CEO & Co-Founder of Aruna said, “We see that data from the Global Seafood Market delivered by the Minister of MMAF is an attractive potential for Indonesia to be able to advance the fisheries sector. We will also contribute to making this happen. Aruna is optimistic to be able to create opportunities and markets for local seafood in the global market, this is evidenced by our supply strength that reaches 90% of provinces in Indonesia. Hopefully, Indonesian seafood can be increasingly known to the world and also local seafood export opportunities will also increase.”

In addition, reflecting on the success of other countries in this industrial sector, it is necessary to realize that technology plays an important role to be able to become a “champion” in this industry. Digitalization and data management are 2 basic things that are the key to success for the Indonesian fisheries industry in particular. This is in line with the SEA for All Commitment 2030 that Aruna launched some time ago, one of which is in the implementation of traceability of fishery products. Traceability technology developed by Aruna, one of which serves to monitor the location of product capture areas. Meanwhile, in the internal business, Aruna also has a season calendar that serves to see the trend of the harvest season for a fishery product commodity.

“In our new age, of course, business improvement continues to be carried out, the technology we develop also certainly aims to improve or expand the business and improve the welfare of Aruna fishermen. What we build and implement, certainly has an impact on our fishermen, this is evidenced by the number of fishermen who continue to grow significantly from year to year,” concluded Farid Naufal Aslam, CEO & Co Founder of Aruna.