Aruna Strengthens Supply Chain and Commitment to Quality Fisheries Products

Jakarta, March 24, 2025 – The global demand for high-quality seafood continues to rise, creating significant economic opportunities for Indonesia. In 2024, Indonesia’s seafood exports exceeded $2.3 billion, making it a key supplier of tuna, blue swimming crab, and other high-value seafood products. As a major player in the fisheries industry, Aruna plays a crucial role in meeting this demand by ensuring a sustainable supply of premium seafood. With operations covering nearly 90% of Indonesia’s coastal areas and partnerships with 55,000 fishers, Aruna connects local producers to international markets, fostering sustainable trade and economic growth.  

Entering its 9th year, Aruna is more confident in navigating industry challenges by integrating a strong supply chain and maintaining a firm commitment to product quality. With the spirit of Growing Stronger and Thriving Together, Aruna continues to strengthen Indonesia’s fisheries ecosystem through innovation, adaptive strategies, and close collaboration with strategic partners, fishers, and employees. This resilience and growth not only ensure business sustainability but also bring broad benefits to coastal communities and the fisheries industry.  

Amid market challenges and economic fluctuations, Aruna remains resilient by leveraging technology, innovation, and operational optimization to maintain efficiency and seafood supply stability. As Indonesia’s leading digital fisheries company, Aruna continues to build a stronger and more sustainable fisheries industry.  

With the increasing global demand, Aruna is expanding its business by introducing premium seafood products such as Tuna, Blue Swimming Crab, and Lobster to international markets, reinforcing its position as a leader in Indonesia’s fisheries sector. Over the past nine years, Aruna has recorded significant business growth, increasing fishers’ income by 3–4 times. Advanced technology enables more accurate supply and demand analysis, driving export expansion by up to 62%. Key products such as Tuna, Blue Swimming Crab, Mackerel, Lobster, and Skipjack are now more widely accepted in global markets, strengthening Indonesia’s export competitiveness.  

Farid Naufal Aslam, Co-Founder & CEO of Aruna, expressed gratitude to 55,000 fishers, key buyers, and investors for their support in Aruna’s growth. We are committed to continuously expanding our market and increasing production capacity to meet the ever-growing global demand.

Aruna’s commitment to Growing Stronger and Thriving Together is also reflected in its impact on coastal communities. Aruna’s business not only strengthens the fisheries industry but also creates over 7,000 jobs, 90% of which are filled by women. By establishing an efficient supply chain, empowering fishers, and creating economic opportunities for coastal communities, Aruna ensures that the entire fisheries ecosystem grows together.  

Utari Octavianty, Co-Founder & Chief Sustainability Officer of Aruna, added, A growing business must contribute to the well-being of its community. We not only empower fishers but also enhance the welfare of coastal communities, especially fishers’ wives, by providing training in seafood processing and household financial management.  

As part of its Sea for All commitment, Aruna actively contributes to marine ecosystem conservation through various initiatives ; Mariculture Program- Restocking 600 million Blue Swimming Crabs to support sustainable population growth. Aruna Zero Waste Hub – Managing 100,000 kg of production waste to reduce environmental impact. Carbon Emission Reduction Efforts– Planting mangroves in three provinces and conducting coral reef transplantation to restore marine biodiversity.  

As it enters its 9th year, Aruna remains optimistic about the future, embracing innovation, transparency, and sustainable growth. Through collaboration with strategic partners and fishers across Indonesia, Aruna is ready to grow stronger, improve the well-being of coastal communities, and deliver premium seafood products to both domestic and global markets.

Together with strategic partners and stakeholders, Aruna continues to grow stronger, bringing Indonesia’s fisheries products to global markets and working towards Indonesia Emas 2045.

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