Aruna’s Collaboration and Innovation for Expanding the International Fisheries Market

Indonesia possesses the potential to become one of the world’s largest exporters of fishery products, supported by its vast marine territories, rich biodiversity, and abundant resources.

The Ministry of Maritime Affairs and Fisheries (MMAF) has set a target of USD 7.66 billion or approximately IDR 116.1 trillion in fishery exports for Indonesia in 2023. Achieving this goal requires innovation and collaboration from various stakeholders, including the government and fishery companies.

As an integrated fishery company focusing on connecting local fishermen to broader markets, Aruna has implemented sustained innovation and collaboration, proving beneficial for the fisheries sector. What steps has Aruna taken to advance the fisheries sector in Indonesia?

Aruna’s Innovations in the Fisheries Sector

We employ internal applications to track the movement of fishery products from fishermen to consumers, aiming to streamline the fishery supply chain and ensure product traceability. This technology enables consumers to know the origin of products, ensuring their safety and sustainability.

Additionally, we utilize various sales platforms to expand our fishery product market both domestically and internationally. This effort aims to build a strong bridge between fishermen, suppliers, and consumers, enhancing the global recognition of our flagship products.

On the other hand, we have community development programs for fishermen and coastal communities. These programs aim to increase the productivity and income of fishermen, improve the quality of fishery products, and enhance the sustainability of the fisheries sector.

Recognizing these innovations, Aruna has been honored with an award at the “SME Innovation and Entrepreneurship Global Contest 2023” hosted by the Global Innovation and Technology Platform (GITP) in Beijing, China. Li Yan, Deputy Director General of China Centre for Promotion of SME Development, commended Aruna for successfully combining technology application, community development, and marine sustainability concepts. This success opens up collaboration opportunities to expand the international market, especially in China.

Collaboration Opportunities and International Expansion

The significant value of Indonesia’s fishery exports to China indicates a strong global demand for Indonesian fishery products. China is Indonesia’s second-largest fishery export destination after the United States. In 2022, Indonesia’s fishery exports to China reached USD 1.12 billion or approximately IDR 17 trillion, a 26.3% increase compared to the previous year.

Indraka Fadhlillah, Chief Operating Officer of Aruna, hopes for collaborations with China and other nations to drive progress and tap into Indonesia’s fishery potential. The Indonesian Embassy in Beijing also lends support to Aruna in developing Indonesia’s capture fisheries. Budi Hansyah, Trade Attaché of the Indonesian Embassy in Beijing, expresses readiness to support Aruna’s initiatives in harnessing Indonesia’s marine ecosystem potential.

Inspiring the Fisheries Industry

We aspire for ongoing innovations and collaborations to inspire every element in the fisheries industry to work together in facing various challenges. This cooperation will help strengthen Indonesia’s fisheries sector in the long run, enabling the country to achieve its fishery export targets in the international market.

However, it’s crucial for innovation and collaboration to prioritize sustainability. Through our Local Heroes spread across Indonesia’s coasts, we consistently support and educate Aruna’s fishermen. We are committed to using environmentally friendly fishing gear, complying with the Measured Fishing Gear (PIT) policy, and avoiding overfishing. This way, the marine ecosystem can continue to thrive, and its benefits can be enjoyed by all.