Participating in TEI 2023, Aruna Targeted Market Expansion and Enlarged Demand’s Variants

Jakarta, Indonesia – The Indonesian Ministry of Trade (Kementerian Perdagangan RI/Kemendag) held the 2023 Trade Expo Indonesia (TEI) brought about the theme of “Sustainable Trade for Global Economic Resilience” which was held from 18 to 22 October 2023 at ICE BSD, Tangerang, Banten. Aruna  as an integrated fisheries, commerce, and supply chain aggregator from Indonesia, participated in the event.

Quoting from the Ministry of Trade, TEI was targeted to actualize a transaction value of USD 11 billion or around IDR 171.73 trillion, which was lower compared to the 2022’s target. This target was set by considering the world economic conditions entering the post-COVID recovery phase. Thus, the government encouraged the industry players, especially those doing exports, to participate in this event.

Aruna saw that TEI was a gate for the company to promote its fishery products caught by the local Indonesian fishers in the national and international scenes. This year’s TEI theme was also in line with Aruna’s business principles prioritizing sustainability in its business. “Aruna implements sustainable business, we also have the tools to trace the origin of our products. We prioritize product traceability. Currently, we are also focusing on exploring the MSC certificate, which is a prestigious certificate in the industry,” said Utari Octavianty, the Co-Founder and Chief Sustainability Officer of Aruna.

Aruna found that the visitors and potential buyers were interested in local Indonesian fishery products, such as crab, tuna, cob, skipjack, and lobster. According to Utari, “TEI is an event where business people are brought in together, so communication is built and information related to their needs can be exchanged. This surely can be a good start to explore business.”

Aruna said that the TEI 2023 was expected to open new markets for more diverse variants of fishery commodities from Indonesia. Furthermore, Aruna also targeted South East Asia and European markets and it was Aruna’s hope to  attract new potential buyers from all over the world. That way, the products of Indonesian fishes could be increasingly known and globalized.