Blue Economy for Sustainability and People’s Welfare

As a maritime country, Indonesia has maritime and fisheries resources that are one of the pillars of the national economy. Efforts to optimize this potential are carried out through the concept of “Blue Economy”, which is the main focus of the Ministry of Marine Affairs and Fisheries (KKP) under the leadership of Minister of Marine Affairs and Fisheries, Sakti Wahyu Trenggono.

Blue Economy is a concept of sustainable use of marine resources to increase economic growth and people’s welfare. This concept covers the maritime, fisheries, tourism, water transportation, renewable energy, and waste management sectors.

KKP’s Five Blue Economy Programs

Here are five Blue Economy programs that are a priority for KKP:

• Expansion of marine conservation areas, to protect and preserve marine ecosystems.
• Catch-share fishing (PIT) based on quotas, to regulate and control the amount of fish that can be caught by fishermen in accordance with the carrying capacity of the waters.
• Development of environmentally friendly aquaculture, to increase the productivity of aquaculture by using environmentally friendly technologies and methods.
• Management and supervision of coastal and small islands, to manage and supervise the resources and potential of coastal and small islands in an optimal and sustainable manner.
• Handling of plastic waste in the ocean, to address the problem of plastic waste in the ocean that can damage marine ecosystems and disrupt fishing activities.

Concept of Blue Economy for Equitable Economic Growth

By implementing Blue Economy, Indonesia can realize equitable economic growth in the maritime and fisheries sector. This means that all parties involved, especially fishermen, can enjoy the benefits of marine and fishery resources.

In addition, the use of resources must also be done sustainably, so as not to reduce the availability and quality of these resources in the future.

The Blue Economy concept is expected to support food security and climate change mitigation. Food security means that Indonesia can meet its food needs, especially animal protein from fishery products. Climate change mitigation means that Indonesia can reduce greenhouse gas emissions and adapt to the impacts of climate change.

Indonesia as a Leader in the Blue Economy Industry

Minister of Marine Affairs and Fisheries, Sakti Wahyu Trenggono, was awarded the “Best Leader for Developing Blue Economy Strategy” at the Indonesia Visionary Leader (IVL) 2023. This award was given because Minister Trenggono was considered to be able to conceive and implement Blue Economy-based programs well.

In addition, Doni Ismanto, the Special Assistant to the Minister of Marine Affairs and Fisheries for Media and Public Communication, revealed that KKP has succeeded in increasing Non-Tax State Revenue (PNBP) in the maritime and fisheries sector. In 2022, PNBP reached Rp1.79 trillion, which is a record high since KKP was established in 1999.

These achievements show that Indonesia has great potential to become a leader in the global Blue Economy industry. With a sea area of ​​6.4 million square kilometers, Indonesia also has abundant marine and fishery resources.

Therefore, cooperation from various parties is very necessary to achieve marine sustainability and the welfare of coastal communities.

Aruna, as a fishery company that focuses on empowering coastal communities, has partnered with local fishermen. This has helped to increase the income of local fishermen and create jobs in coastal areas.

In addition, we also use environmentally friendly fishing gear that can help preserve marine resources, and always maintain the quality of the catch so that it meets food safety standards.

Aruna Supports KKP in Developing Human Resources for Sustainable Fisheries Implementation

The Ministry of Maritime Affairs and Fisheries (KKP) is dedicated to achieving sustainable fisheries management in Indonesia. One of its key initiatives is the implementation of the Measured Fish Capture (PIT) policy, a priority agenda within the Blue Economy framework. PIT regulates fish catch quotas and zones with the aim of preserving fisheries resources, protecting the environment, and promoting national economic equality.

The PIT policy involves developing highly skilled Human Resources (HR) in the fisheries sector. Through this program, the Marine and Fisheries Human Resources Development and Extension Agency (BPPSDM KP) places students from KKP’s educational units in various fishing ports across Indonesia.

Placing HR through Internship Programs

Students from KKP’s educational units are given the opportunity to learn at post-production fish landing bases. The placement of students in 30 fishing ports is part of the implementation of the Field Work Practice curriculum.

Internship programs are considered a strategic step in developing fisheries HR. During these programs, students engage in landing management, including recording data on the quantity and types of fish, knowledge of Fishing Gear (API), and activities in fishing ports. The goal is to enhance the skills and competencies of students and involve them directly in sustainable fisheries management practices.

The Importance of PIT Implementation for Sustainable Fisheries

The Head of BPPSDM KP, I Nyoman Radiarta, recognizes the importance of PIT as an effective method for implementing sustainable fisheries and maintaining the balance of marine ecosystems. BPPSDM KP is committed to fully supporting all programs related to PIT.

PIT implementation requires trained and competent HR in various aspects of fisheries management. Therefore, the government will continue to improve the quality of education and training for students from KKP’s educational units. “We will all work together with the team, instructors, and relevant stakeholders to ensure that this activity runs smoothly and effectively,” said Nyoman.

Minister of Maritime Affairs and Fisheries, Sakti Wahyu Trenggono, emphasizes the importance of excellent HR in achieving the success of the Blue Economy Program and Policy. HR quality must be a top priority, especially in sustainable fisheries management.

Aruna’s Support for PIT Policy

As a fisheries company committed to sustainability, Aruna utilizes product traceability standards to track all its products. Additionally, we implement environmentally friendly fishing practices and avoid overfishing, in line with regulations and principles of sustainable fisheries management.

Moreover, we believe that HR development is a crucial effort towards achieving fisheries sustainability. In this context, we ensure that all Aruna HR, including fishermen, coastal communities, and Local Heroes, understand the principles of sustainable fisheries and the importance of preserving the sea.

We invite the public and fisheries stakeholders to join efforts in supporting the PIT policy. All parties must actively contribute to preserving the sea and ensuring the sustainability of fisheries resources.

Through collaboration and shared commitment, we can achieve sustainable fisheries management and preserve marine ecosystems. The sea is a source of life for all living beings, and a sustainable sea will undoubtedly benefit society, the maritime sector, and fisheries in Indonesia.

Environmentally Friendly Fishing Tools for Marine Sustainability

The ocean provides various resources such as food, minerals, and oil. The sustainability of the marine ecosystem needs to be maintained to continue benefiting humanity. However, irresponsible human activities, such as destructive fishing, can threaten the sustainability of the ocean.

Destructive fishing involves capturing fish using tools that damage the marine ecosystem. This method can also lead to the death of unintended fish species. Examples of destructive fishing include the use of poisons, bombs, electric shock devices, trawl nets, or trawl lines. Data from the Ministry of Maritime Affairs and Fisheries (MMAF) shows that there were 653 cases of destructive fishing in Indonesia between 2013 and 2019. This evidence indicates that destructive fishing behavior has caused significant damage to the sea.

Environmentally Friendly Fishing Tools

Environmentally friendly fishing tools are those that do not harm the marine ecosystem and fish. Here are three examples of environmentally friendly fishing tools used by fishermen:

a. Fish Traps (Bubu)

Bubu is a traditional fishing tool made from pieces of bamboo arranged and tied with plastic strings. Bubu comes in various shapes, such as square, cylindrical, or trapezoidal. It is placed in the path commonly taken by fish. The principle behind bubu is to trap fish by confusing their vision. Once the fish enters the Bubu, it becomes trapped and cannot escape. Bubu can also be used to catch blue crabs.

b. Gillnet

Gillnets are rectangular fishing nets with the same mesh size. They are designed to entangle fish, especially small to medium-sized ones. Using gillnets, fishermen can catch multiple fish at once.

c. Hook and Line

This fishing tool is used to attract the attention of the target fish, with or without bait. The target fish is caught on the hook attached to the line, and then it is pulled to the surface. Longlines and handlines fall under this category, with handlines typically used for catching large fish.

Impact of Using Environmentally Friendly Fishing Tools

The use of environmentally friendly fishing tools can provide various benefits, including preserving marine biodiversity, preventing damage to marine habitats, and improving the quality of fisheries products. Fishermen and vessels using environmentally friendly fishing tools contribute to the sustainability of the marine ecosystem. This aligns with the MMAF’s policies in implementing the Blue Economy.

Aruna’s Use of Environmentally Friendly Fishing Tools

Aruna is committed to using environmentally friendly fishing tools in its production process. We collaborate with fishermen to develop and use environmentally friendly fishing tools, such as Bubu. Bubu is employed to catch blue crabs, one of our flagship fisheries commodities.

The use of environmentally friendly fishing tools is an effort to protect the marine environment. To support marine ecosystem sustainability, you can choose fisheries products produced using environmentally friendly fishing tools. By choosing Aruna products, you can help maintain the sustainability of the sea. Together, we can contribute to preserving marine resources for future generations.

Aruna’s Fisher Products Shine as Prime Fisheries Supply in America

In North America, the Seafood Expo North America (SENA) stands as the largest seafood exhibition. Thousands of stakeholders in the fisheries supply chain, including buyers and suppliers, gather for this three-day annual event. North America itself is a significant importer of various seafood products from around the world. At SENA, Aruna Crab, a premium crab product produced to meet global sustainability standards, took the spotlight, capturing the attention of attending buyers.

Aruna has been present in the North American market since 2017 and continues to thrive due to ongoing import demands. One of the key factors contributing to Aruna’s success in maintaining its position in the global fisheries supply chain is its commitment to delivering top-quality seafood products. International consumers now pay close attention to aspects like traceability, sustainable fisheries, and Good Manufacturing Practices (GMP) for every product entering their seafood supply chain.

Aruna Assists the Government in Global Fishery Product Marketing

The Indonesian government, through the Ministry of Maritime Affairs and Fisheries, is actively promoting the export of fisheries products. They have targeted five fisheries product commodities to achieve global recognition: shrimp, lobster, crab, seaweed, and tilapia. As an integrated fisheries commerce and supply chain aggregator from Indonesia, Aruna has contributed to the Indonesian government’s goal by supplying three key commodities – crab, shrimp, and fish – for global fisheries supply, especially to America.

Aruna Focuses on Meeting International Fisheries Supply Demands with Globally Standardized Quality Products

Utari Octavianty, Co-Founder and Chief Sustainability Officer of Aruna, stated that Aruna’s products have been present in international markets, with a focus on different commodities for each country. For example, Aruna’s crab has gained recognition for its quality among American consumers, and Aruna consistently meets their demand for this product. Furthermore, other premium commodities from Aruna have also found favor with international consumers. To date, Aruna has produced over 23 premium fisheries products with international quality standards, catering to both domestic and international seafood retail consumers who can enjoy these high-quality Aruna products through the Seafood by Aruna e-commerce platform.

Up to this point, Aruna and the Aruna Hub ecosystem have grown alongside 40,000 Aruna fishermen and 500 coastal women, producing fisheries products that meet the highest Global Food Safety standards, making Aruna’s products suitable for international markets. Moreover, the government has taken steps to advance the fishery product downstream processing to boost the maritime economy. With the growth achieved so far, Aruna is increasingly optimistic about helping the Indonesian government internationalize its fishery products.

Pelagic Fish and Demersal Fish, the Primadonna of Sea Fisheries Supply

Until now, consumers of fishery products have only distinguished fish based on their water habitat, namely freshwater fish, brackish water fish, or saltwater fish. If asked about pelagic or demersal fish, many people are still unfamiliar with the classification of these types. However, the largest export market for fisheries supply comes from fish that originate from pelagic and demersal species.

Unlike large players in the fisheries industry, they are certainly very familiar with the characteristics and differences between pelagic and demersal fish. The classification of pelagic and demersal fish is based on the type of marine habitat.

1. Definition of Pelagic Fish and Demersal Fish

Pelagic fish are fish that live on the surface of the water and live in groups.

Demersal fish are fish that live on the bottom of the muddy, sandy and rocky sea floor.

The classification of pelagic fish is further based on their size, namely small and large pelagic fish. Unlike pelagic fish, Syahrizal Siregar, Business Operations Officer of Aruna, stated, “The classification of demersal fish is distinguished by more complex characteristics based on their density and swimming ability, namely shape and bentopelagic. As an integrated fisheries commerce in the fisheries sector, Aruna also wants pelagic and demersal fish species to be familiar to the general public.”

2. Differences between Pelagic Fish and Demersal Fish

• Individual vs Group
  The most distinguishing characteristic between these two types of fish is how they live in their habitat, as pelagic fish are accustomed to living in groups while the other type is accustomed to living individually.
• Oil content in the body
  Demersal fish only have an oil content of 1%-4% of their total body weight. On the other hand, oil can be found in up to 30% of the body of pelagic fish, making the flesh of demersal fish included in the category of white fish.

3. Primadona Fisheries Supply Commodities from Pelagic and Demersal Fish

Each pelagic and demersal fish in Indonesian waters is a primadona commodity in the fisheries sector, both for domestic and international markets. Some examples include:

• Pelagic fish: skipjack, tuna, mackerel, Indian mackerel, anchovy
• Demersal fish: grouper, snapper, milkfish, pomfret, red snapper

The general public is certainly familiar with and consider the above fish as food. Syahrizal said, “Not only in the Aruna ecosystem, but in general, from each of these two types of marine fish, the primadona and widely available in various seafood suppliers are skipjack, which is a pelagic fish, and grouper from demersal fish.”

4. Despite Having Economic Value, Fish Sustainability Must be Maintained

Both pelagic and demersal fish have been commercially caught for a long time to meet fisheries supply needs and serve as the main dish in restaurants and households. Therefore, the habitats of both types of fish must be monitored to prevent overfishing, which can cause environmental damage and drastically reduce their availability.

Aruna, as a fisheries company that prioritizes the application of sustainable fisheries concepts, continues to work with fishing communities to maintain the availability of fish and their habitats, and to use fishing methods that do not harm the environment. “With the increasing number of Aruna Hubs spread across various coastal areas in Indonesia, the application of sustainable fishing methods has been proven to improve the livelihoods of fishermen in terms of understanding and economics,” said Syahrizal when asked about one of the steps Aruna takes to implement sustainable fisheries.

In addition to successfully opening up wider market access for local fishing communities to meet their fisheries supply needs, many fisheries companies through their ecosystems also make many efforts to ensure that the economy and ecology can work in synergy. Aruna is an example of a fisheries company that can encourage its member fishermen to actively participate in preserving the aquatic habitat.

Fisheries Supply Supports Excellent Human Resources

The title above may make you wonder if it is true that fisheries supply can truly be the determining factor to human resource quality? The fact is that experts from FAO (Food and Agriculture Organization) states that the consumption of animal protein is essential since it contains a lot of nutrition that encourages growth and intelligence. However, according to FAO’s data, the rate of animal protein consumption among Indonesians stands only at 8%, far behind Malaysia’s 30% and Thailand’s 24%.

Fisheries Supply Can Create Better Human Resources

Social resilience, economic & political stability, national security, and a nation’s independence can never be realized if the quality of human resources remains poor. Meanwhile, the effort to restore the quality of human resources relies on the national level of nutritional fulfillment and food security. So, it’s not exactly wrong if we say that food fulfillment is practically a form of investment to realize the vision of creating an independent, developed, fair, and prosperous Indonesian Republic.

Furthermore FAO mentions that proteins that come from animals contain essential amino acids, vitamins, as well as minerals that are more whole when compared to plant-based proteins. Moreover, animal proteins help build our immune systems. Now we know why the government advises us to consume animal protein every day.

The spirit of the National Fish Day of 2022 with the theme of “Fish for the healthier and smarter generation” shows how the government tries to increase the consumption of animal protein, especially fish, in order to create a healthier generation. The government continues to encourage people to achieve a 59,33 kg per capita quota of fish consumption. Meanwhile, data collected up until 2021 shows that the level of fish consumption in Indonesia only reaches 55,37 kg per capita.

While it is true that the level of fish consumption per capita in 2021 is a lot better when compared to 2021, which was only 33,89 kg, it is still low when compared to the national fish production in 2020, which reaches 542 thousand tons, which is more than enough to fulfill food security, as well as the economic value that reaches Rp 9,69 trillion. If this increase in production can be matched by the level of fish consumption per capita, the fisheries industry can deal with two birds with one stone, namely the national income and nutrition fulfillment.

It would be good if everyone can support the government’s efforts in increasing the amount of fish consumed per capita. As such, there would be a lot more high-quality human resources around thanks to nutrition fulfillment, especially coupled with the fact that our country is rich in maritime resources. Don’t let national fish production be famous for fulfilling the nutritional needs of other countries, but instead let it be famous for fulfilling our own.

Aruna Continues to Commit to Making an Impact on Society

There’s no doubt that the national level of fish consumption has become a priority to the fisheries company Aruna. Everyone is banking on the hope that the knowledge of a more sustainable fisheries industry increases not only the standards of living of a select few groups of people, but also the general public. Other than providing an easier access to a wider market to fishers, through strategic partnerships in various Aruna Hubs, there would be more opportunities of collaboration in the future that could increase our fisheries supply’s involvement in increasing the level of fish consumption among people.

We continue to spread our reach of our service to various regions where Aruna is available for both suppliers and manufacturers. Moreover, we also believe that by continuing to innovate and restore the nation’s fisheries supply chain and spread the ideas of sustainable fisheries, there will be more impacts that can be felt directly by everyone.

Penuhi Fisheries Supply Bisnis Anda Dengan Produk Berkualitas Aruna

Apakah anda pelaku bisnis atau usaha yang membutuhkan pasokan produk perikanan/ fisheries supply secara rutin? Jika ya, anda harus menyimak artikel ini sampai tuntas!

Aruna terus berupaya untuk mendukung kemajuan fisheries industry dengan membuka kesempatan pasar yang luas bagi produk hasil tangkapan nelayan lokal di seluruh daerah. Berbagai upaya telah dilakukan secara komprehensif demi setiap elemen yang tergabung dalam industri perikanan dapat merasakan langsung manfaat dari kemajuan yang telah dicapai.

Misi yang ingin dicapai oleh Aruna bukan hanya sekedar memperbaiki fisheries supply chain, tetapi agar semakin luas pihak yang merasakan manfaat dari perubahan positif yang dibuat oleh Aruna.

Dengan misi memperbaiki fisheries supply chain inilah, Aruna juga siap untuk mendukung para pelaku usaha (B2B) di tanah air. Didukung oleh 170 Aruna Hub yang telah tersebar di 27 provinsi, produk perikanan yang disalurkan oleh Aruna sudah tersertifikasi bahkan kualitasnya memenuhi standar ekspor. Terbukti dari banyak negara yang telah menjadi pengimpor rutin dari hasil tangkapan nelayan yang menjadi mitra Aruna.

Cara Mengajukan Permintaan Fisheries Supply dari Aruna

Apabila perusahaan anda membutuhkan pasokan produk perikanan segar yang terjamin kualitas dan kesegarannya, segera ajukan ke Aruna. Cukup lakukan rangkaian langkah mudah ini:

1. Untuk mengajukan fisheries supply cukup dengan mengakses situs resmi aruna.id, kemudian klik tombol contact us di bagian pojok kanan atas atau langsung akses DI SINI
2. Scroll layar ke bawah dan isi data singkat (nama, nama perusahaan, nomor kontak, alamat email)
3. Isi jenis produk perikanan apa saja yang anda butuhkan
4. Pastikan anda sudah mengisi semua kolom dengan data dan informasi yang benar
5. Tunggu tim sales dari Aruna menghubungi anda.

Syarat lain yang harus dipenuhi adalah minimum transaksi untuk setiap order, sebesar 4 juta rupiah. Kemudian seluruh pengajuan order yang masuk akan melalui tahap screening terlebih dahulu. Jadi, pastikan anda sudah mencantumkan informasi dengan benar.

Setelah lulus tahap screening, tim sales akan melakukan follow up melalui narahubung yang telah anda cantumkan untuk selanjutnya memproses pembayaran dan pengiriman produk sesuai dengan permintaan pesanan.

Keuntungan Membeli Hasil Laut dari Aruna

Memang banyak supplier seafood yang siap memasok hasil laut bagi para pelaku bisnis. Jika anda masih bertanya-tanya perbedaan dan keuntungan yang didapat dengan memilih produk dari Aruna, silakan simak poin-poin  di bawah ini:

• Harga yang kompetitif
• Produk berkualitas tinggi dan standar ekspor
• Didistribusikan langsung dari tangan nelayan
• Kesegaran produk terjamin
• Memenuhi aspek sustainable fisheries
• Tim sales & customer care yang responsif

Aruna sebagai perusahaan perikanan terkemuka, memberikan komitmen penuh terhadap keberlangsungan lingkungan hidup yang lebih baik. Sehingga kami menjamin bahwa semua produk yang disediakan, ditangkap dengan metode yang ramah lingkungan. Penerapan prosedur kontrol yang ketat juga menjamin tidak akan ada produk cacat yang lolos dari pengawasan kami.

Seluruh tim di Aruna memberikan dukungan penuh terhadap kemajuan para pelaku bisnis dan pemilik usaha, sebagaimana selama ini Aruna menjadi sosok support system bagi nelayan dan keberlangsungan lingkungan. Kami akan terus berupaya menunjang sektor bisnis yang juga berperan untuk memajukan dunia perikanan domestik dengan berbagai inovasi dan pemanfaatan teknologi yang tepat guna.

Apabila anda sebagai pelaku bisnis ingin mengajukan kerjasama di luar dari permintaan supply, jangan ragu untuk menghubungi kami melalui layanan kontak yang tersedia di situs resmi maupun akun sosial media resmi milik Aruna.