Aruna’s Fisher Products Shine as Prime Fisheries Supply in America

In North America, the Seafood Expo North America (SENA) stands as the largest seafood exhibition. Thousands of stakeholders in the fisheries supply chain, including buyers and suppliers, gather for this three-day annual event. North America itself is a significant importer of various seafood products from around the world. At SENA, Aruna Crab, a premium crab product produced to meet global sustainability standards, took the spotlight, capturing the attention of attending buyers.

Aruna has been present in the North American market since 2017 and continues to thrive due to ongoing import demands. One of the key factors contributing to Aruna’s success in maintaining its position in the global fisheries supply chain is its commitment to delivering top-quality seafood products. International consumers now pay close attention to aspects like traceability, sustainable fisheries, and Good Manufacturing Practices (GMP) for every product entering their seafood supply chain.

Aruna Assists the Government in Global Fishery Product Marketing

The Indonesian government, through the Ministry of Maritime Affairs and Fisheries, is actively promoting the export of fisheries products. They have targeted five fisheries product commodities to achieve global recognition: shrimp, lobster, crab, seaweed, and tilapia. As an integrated fisheries commerce and supply chain aggregator from Indonesia, Aruna has contributed to the Indonesian government’s goal by supplying three key commodities – crab, shrimp, and fish – for global fisheries supply, especially to America.

Aruna Focuses on Meeting International Fisheries Supply Demands with Globally Standardized Quality Products

Utari Octavianty, Co-Founder and Chief Sustainability Officer of Aruna, stated that Aruna’s products have been present in international markets, with a focus on different commodities for each country. For example, Aruna’s crab has gained recognition for its quality among American consumers, and Aruna consistently meets their demand for this product. Furthermore, other premium commodities from Aruna have also found favor with international consumers. To date, Aruna has produced over 23 premium fisheries products with international quality standards, catering to both domestic and international seafood retail consumers who can enjoy these high-quality Aruna products through the Seafood by Aruna e-commerce platform.

Up to this point, Aruna and the Aruna Hub ecosystem have grown alongside 40,000 Aruna fishermen and 500 coastal women, producing fisheries products that meet the highest Global Food Safety standards, making Aruna’s products suitable for international markets. Moreover, the government has taken steps to advance the fishery product downstream processing to boost the maritime economy. With the growth achieved so far, Aruna is increasingly optimistic about helping the Indonesian government internationalize its fishery products.