The Extensive Supply Network Empowers Aruna in the Fisheries Industry

Aruna has established its position as one of the largest integrated fisheries companies in Indonesia. Throughout its eight-year journey, Aruna has contributed greatly to the welfare of fishers and coastal communities throughout Indonesia.

Aruna’s dedication and consistency in building and developing Indonesia’s fisheries and marine sector has received recognition from various parties, including the Minister of Marine Affairs and Fisheries, Sakti Wahyu Trenggono. This is proof of Aruna’s commitment to advancing the national fisheries industry.

Aruna Supply Network Meeting Seafood Demand

The global seafood market is predicted to experience rapid growth of 8.92%, opening up great opportunities for the industry and fisheries business actors to increase market share. With high optimism, Aruna is ready to seize this opportunity by expanding the variety of seafood products offered to meet the growing global demand.

Supported by more than 55,000 fishermen and 150 supply points spread throughout Indonesia, Aruna has the power to reach global and domestic markets. With our extensive supply network, we can provide various types of premium seafood, such as tuna, crab, lobster, and other seafood products.

In addition to focusing on the domestic market, we are actively expanding our reach to global markets, including Japan and the Middle East. Our goal is to meet the demand for seafood in various countries by offering high-quality products and services.

Farid Naufal Aslam, the Co-Founder and CEO of Aruna, explained that the company believed it could create greater opportunities in the global market for local seafood products. He stated, “This is evidenced by the strength of our services, as we have reached 90% of provinces in Indonesia.” Aruna expects that people worldwide can enjoy the freshness and best quality of seafood from Indonesia.

Leveraging Technology for Sustainable Success

In today’s modern era, technology is crucial for supporting the success of many industries, including fisheries. Aruna is committed to innovating by using digital technology and data management to enhance the efficiency and effectiveness of our business operations.

An example of our commitment to technology is the SEA for All Commitment 2030, which involves implementing seafood traceability to ensure transparency and accountability in the supply chain.

To achieve this, we have developed technology to monitor the location of fishing areas and have implemented seasonal calendars to identify trends in seafood harvest time. With this system, Aruna can ensure the sustainability of marine resources and improve the welfare of assisted fishers, whose numbers continue to increase from year to year.

The Power of Community Development

Farid emphasized that Aruna’s technological development must start with the establishment of strong, reliable, and impactful coastal communities. The goal is to prepare these communities to embrace all the innovations implemented by Aruna. A compassionate and approachable approach is the main standard that determines the level of trust of fishers and their families in Aruna.

Being eight years old, Aruna continues to demonstrate her dedication to advancing the Indonesian fisheries industry through various breakthroughs and innovations. Market expansion, technology utilization, supply network expansion, and sustainable high-quality product development are fundamental to achieving Aruna’s vision of becoming a leader in the global seafood market.