Aruna at IFBEC Bali, Driving up Unity in Indonesia’s F&B Industry

Aruna supported the activities of the Indonesian Food and Beverage Executive Association (IFBEC) Bali which was held on January 25 – 26, 2024. IFBEC is basically a professional organization engaged in food and beverages and affiliated with the Indonesian Hotel and Restaurant Association (PHRI) Bali, the National Professional Tourism Board (NTPB), as well as The International Food and Beverage Association (IFBA). This event aimed to advance tourism and Indonesia’s creative economy, while advancing the Indonesian fisheries industry through the best quality seafood from Aruna. 

IFBEC Bali raised the theme of “Enhancing Communication and Unity Through Food and Beverage Excellence” and was also attended by many participants from within and outside the country. This activity allowed Aruna to network with multi stakeholders to discuss and unite opinions to advance the Indonesian fisheries industry sector. In addition to building collaboration and synergy, in this event, Aruna also voiced #RevolusiProtein, a campaign to encourage more people to eat fish for protein improvement. 

Aruna certainly wanted to contribute to advancing the food and beverage industry in Indonesia by displaying Indonesia’s superior maritime products, such as tuna, crab, and lobster. Meanwhile, the theme raised by IFBEC Bali this year reflected the awareness of the need for strong collaboration and good coordination between stakeholders in the sector. I Nyoman Gede Suasta, IFBEC Bali Advisor, said, “Unity is a cornerstone in the food and beverage industry, since this industry is basically an industry with a very diverse range of variants—from the results of the plantation, agriculture, fisheries, to other sectors. It is all there to produce food and beverage products.”

Utari Octavianty, Co-Founder and Chief Sustainability Officer of Aruna, added, “With such a rich range of variants, the food and beverage industry actually requires a complete downstream process. To be able to do it, of course, collaboration, networking is the main key. Aruna’s participation in IFBEC Bali is nothing but to enrich our connections, as well as introduce fishery products from our own country, Indonesia, whose maritime wealth is undoubtedly abundant.”